Client: Respawn / NXM
Project Name: Titanfall: Assault 2017 - Launch
To support the launch of their latest flagship title ‘Titanfall: Assault’, WePlay worked closely with NXM to devise and execute an influencer media campaign driving awareness and user acquisition at game launch. We identified highly-targeted mobile talent (incl. ChiefPat, WitWix) to secure front-page Twitch placement while pushing over 400,000 minutes of gameplay views across Twitch and YouTube.