Client: Respawn / NXM

Project Name: Titanfall: Assault 2017 - Launch

To support the launch of their latest flagship title ‘Titanfall: Assault’, WePlay worked closely with NXM to devise and execute an influencer media campaign driving awareness and user acquisition at game launch. We identified highly-targeted mobile talent (incl. ChiefPat, WitWix) to secure front-page Twitch placement while pushing over 400,000 minutes of gameplay views across Twitch and YouTube.

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